GDHI – China Food Services, Corp. and Inventure Foods, Inc. Start Distribution of Burger King Snack Chip Line in Beijing China
BEIJING, July 13 /PRNewswire-FirstCall/ — China Food Services, Corp. formally known as Golden Dragon Holdings, Inc. (Other OTC:GDHI.pk – News) http://www.chinafoodservices.com an international food and beverage distributor specializing in the distribution of U.S. food & beverage brands to the Chinese market, announces that it has joined forces with Inventure Foods, Inc. to distribute their popular Burger King™ snack chip line in Beijing, China.
During SNACKEX Asia 2010 held on May 25th- 27th at the China National Congress Centre in Beijing, Inventure Foods Company’s Vice President of Business Development Ms. Lisa Schommer and China Food Services CEO, Mr. Frank Yglesias both were interviewed by Mrs. Xia Tian, Hostess of CCTV food channel. The companies talked about their marketing and immediate store placement of the Burger King™ snack chips in the Beijing market. To view the interview in its entirety, please click on the following link:
http://xml.vod.cctv.com/html/mp4video2/shipinpindao/2010/05/shipinpindao_300_20100531_8.shtml
Mr. Frank Yglesias, CEO of China Food Services, Corp., said, “We are very proud and honored to have been entrusted with selling such a well known brand as Burger King™. I have personally committed to Inventure Foods, Inc. that we will make this product line a success in Beijing. I’m very impressed with the flavors that each line offers. I can close my eyes and the taste automatically transports me inside a BURGER KING® restaurant.”
Additionally, Ms. Lisa Schommer VP of Business Development from Inventure Foods, Inc. concluded, “We are thrilled to partner with China Food Services and see this as a great opportunity to expand Burger King™ snacks into the largest market in the world.”
Mr. Jonathan Shih, general manager, Burger King China believes this new distribution partnership will further enhance the brand’s presence in the growing market of China. “Since opening our first BURGER KING® restaurant in China five years ago, our guests in cities like Shanghai, Beijing and Hangzhou have embraced the flame-broiled taste of our famous burgers, our crispy fries and tasty onion rings, ” said Mr. Shih. “This new opportunity to bring Burger King™ snacks to China will allow consumers in other parts of the country to enjoy the same quality and flavors synonymous with BURGER KING® brand in a tasty snack.”
About China Food Services, Corp.
China Food Services, Corp. owns and operates Golden Dragon Food & Beverage Import & Export Company of Hong Kong, Ltd. (GDHK) in central Hong Kong and Beijing Flying Golden Dragon International Trading Co., Ltd in China (BFGD). China Food Services, Corp. has agreements with U.S. food manufacturers. GDHI acts as a buying agent for GDHK, negotiating vendor contracts and services with U.S. food and beverage industry partners. The Hong Kong Company plays a strategic role in the importation of products into the Chinese market by leveraging the Closer Economic Partnership Arrangement (CEPA) with China. Through this arrangement, Beijing Flying Golden Dragon International Trading Co., Ltd distributes some of the most popular U.S. food and beverage brand products directly into the hypermarkets, supermarkets and convenience stores in China. The Company is responsible for order fulfillment for its clients in China, as well as providing advertising and promotion (A&P) services for its U.S. food and beverage products.
About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods is a marketer and manufacturer of specialty brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon Natural Foods (TM), Rader Farms(R), T.G.I. Friday’s(R), BURGER KING(TM), Jamba(R), Poore Brothers(R), Tato Skins(R) and Bob’s Texas Style(R). For further information about Inventure Foods visit www.inventurefoods.com.
About Burger King Corporation
The BURGER KING® system operates more than 12,100 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America’s 1,000 largest corporations and in 2010, Standard & Poor’s included shares of Burger King Holdings, Inc. in the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 “Best Global Brands” list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company’s Web site at www.bk.com.
About CCTV
China Central Television (CCTV) is the national TV station of the People’s Republic of China and it is one of China’s most important news broadcast companies. Today, CCTV has become one of China’s most influential media outlets. In addition to its TV programs, CCTV has also built up a multi-media broadcasting platform and business operation, which includes movies, newspapers and the internet. CCTV is the main news source for the Chinese people. It is also an important window for Chinese to learn about the outside world, and for the world to find out more about China. CCTV is making efforts to become a global media network with increased international influence.
